PUBLIC RELATIONS- PR LECTURE

Word of mouth is extremely important when it comes to branding and marketing. For example, 92% of consumers believe recommendations from family and friends over all forms of advertising. And 64% of marketing executives believe word of mouth is that most effective form of marketing.

Ask yourself,

Do I care? Will I share?

Here are some interesting quotes from renowned business men, which back up just how fundamental PR is.

“If I was to spend my last dollar, I would spend it on public relations.” – Bill Gates

“Publicity is absolutely crucial. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

And finally the PRSA describes PR as;

“Anticipating, analysing, interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of organisation”.

Consumer PR consists of 7 main areas:

Promotion, launch, repositioning, activity support, campaign support, credit management and brand embassadors.

As a guide for PR, there are the 3 E’s, which are:

ENGAGE-

know your consumer, listen to them, be present, respect your relationship, predict, react and respond

EQUIP-

give the consumer a reason to talk, have amazing products, great service,  insights and information, insider track and incentives

EMPOWER-

give consumers different ways to talk and share

 

Thank you for reading!

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