Word of mouth is extremely important when it comes to branding and marketing. For example, 92% of consumers believe recommendations from family and friends over all forms of advertising. And 64% of marketing executives believe word of mouth is that most effective form of marketing.
Do I care? Will I share?
Here are some interesting quotes from renowned business men, which back up just how fundamental PR is.
“If I was to spend my last dollar, I would spend it on public relations.” – Bill Gates
“Publicity is absolutely crucial. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
And finally the PRSA describes PR as;
“Anticipating, analysing, interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of organisation”.
Consumer PR consists of 7 main areas:
Promotion, launch, repositioning, activity support, campaign support, credit management and brand embassadors.
As a guide for PR, there are the 3 E’s, which are:
know your consumer, listen to them, be present, respect your relationship, predict, react and respond
give the consumer a reason to talk, have amazing products, great service, insights and information, insider track and incentives
give consumers different ways to talk and share
Thank you for reading!