Key Elements of Communication & Story

Lecture Blog Post- Theory

Things to consider with fashion advertising to communicate a story:

Colour/ Tone

Image/ Filter

Narrative/ Story

Location/ Background

Composition/ Crop

Prop/ Motif

Casting/ Celebrity

Words associated with Sensuality & Indulgence: forbidden, seductive, exoticImage result for roberto cavalli snake advert

Words associated with Trust & Honesty: purist, spiritual, authentic, natural

Image result for chloe perfume adImage result for marc jacobs daisy ad

Words associated with Traditional & Heritage: romance, nostalgia, vintage, class

Image result for tiffany co advert



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