LINGERIE BRAND TO WATCH

HOT AS HELL are a  Los Angeles based brand who describe themselves as being ethical and sustainable. Their website features, intimates, bridal wear and swimwear. Their Instagram @we_are_hah has 49,500 followers and features a lot of their products as well as imagery relating to the brand, including roses, lips, alcohol and cigarettes, but all with an outdoorsy ideal-esque feel to them.

This is how they describe the brand on the “story” section of their website:

“HAH was born out of a desire for a simplistic MORE – more sensibility, more sustainability, and more attainability in the designer market. A movement, a lifestyle, and a brand, Hot-As-Hell is raising the bar in elevated apparel. With versatile collections of swimwear and beach lifestyle apparel, HAH clothing fills a niche of timeless, wearable, ethical and accessible fashion.”

What makes them unique is the fact that they are fiercely themselves and have a clear brand feel and philosophy. For example, the blog section of the website has a “Burn Book”  and also includes Horoscopes. Moreover, the brand is clearly not just trying to sell the products, but a whole lifestyle along with them which I think is nice as it gives off a nice positive vibe!

“We think it’s Hot-As-Hell to be conscientious. That’s why HAH is committed to minimizing waste, through our smarter usage of resources and raw materials. We like to think long-term and always do things with a purpose. Ever conscious of the environment and the products we make, we work hard (and smart) to ensure that our legacy is something we can be proud of. In keeping with the HAH ideal of eco-friendly design, we’ve launched a number of sustainable initiatives – because it’s not enough to just talk the talk anymore, you also need to be able to walk the walk…”

This quote from their website shows that they are playful brand that don’t take themselves too seriously but at the same have their priorities straight with a commitment to focusing on clever use of materials in order to minimize waste and keep the well being of the environment in mind, which I think is great and refreshing to see these days and should be a goal of more brands and shows they are actually more than just a brand.

Their BODY GLOVE Bodysuit features on a recent cover of HEALTH magazine with Khloe Kardashian wearing the garment, which is brilliant publicity for the brand to get on a cover and have one of the famous Kardashian in one of their items. You can view more magazine features and PR related stuff on their website under the “Press” section.

The items of clothing themselves feature lots of white and lace detailing. Here are some of my favourite picks and imagery from their Instagram page!

HAH ⚡️ Hot-As-Hell @we_are_hah on Instagram photo 11th January 2017

HAH ⚡️ Hot-As-Hell @we_are_hah on Instagram photo 9th January 2017

HAH ⚡️ Hot-As-Hell @we_are_hah on Instagram photo 16th December 2016

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