So this week at University we were shown a presentation on the subject of moodboards and what to include in them, what exactly they are and just general tips and advice on where to get started when creating one.

Personally, I looooove moodboards, as although there are lots of things that you can include in them, there are no set rules which I think is fabulous as they really allow you to get your creative juices flowing and if you are something who finds it hard to explain things, either through speak or writing, instead you can use pictures to get across your ideas and thoughts, and when you pair a moodboard with a written piece, it can really help further explain your concept and help your ideas come to life.

Some tips I would give people when making a moodboard is that the possibilities are endless, so furthermore, you don’t have to necessarily print out imagery and then cut it up and stick it on a big piece of card which I think is the more conventional way and what people first think of when someone refers to a moodboard. You can of course do this, but you could layer pictures instead of having them cut out exactly to fit in, or you could add texture by sticking on pieces of materials and fabrics which go with your theme. Also, to add dimension , you could incorporate a mixed media aspect into your work by using your own paintings, drawings or photos you have taken, anything really that you deem as relevant and will increase your moodboard’s visual appeal.

Experimenting with layout is a nice tip, as this really makes you work stand out and thus add to its individuality. Using Photoshop or InDesign can be handy when doing this, as it allows you to layer imagery over each other and edit photos by changing the lighting and filters. This could be done if say your theme is vintage, you could add a fade effect or lessen the saturation of the colours, to give it an older feel. The composition of the images could be freeform, or structured using a grid or have a geometric feel to it with images cut out into shapes like triangles.

When it comes to content, some of the things you could include are trends relating to seasons or occasions, a customer profile or a moodboard tailored to a specific client or consumer (including age, gender, lifestyle etc.), materials, costings and product development, colour palettes and key words relating to the concept.

Here are some examples of moodboards I like which demonstrate different visual techniques and ideas to inspire you when composing your own version.

The first moodboard shows how less is sometimes more, as they have kept things simple with just a few images, but I like this as it leaves it open to wider interpretation and adds a bit of mystery to it. I also like how the images are black and white because you don’t usually see this in moodboards that often.



The second moodboard I have featured is more of a print based board on marble type designs. They have also included a colour palette at the bottom. Everything is very neat and tidy in this board; they have clearly sized the images to fit perfectly together, which gives it an organised and professional look.



The final moodboard I have chosen is more conceptual based instead of using pictures of fashion products or clothing. I think it evokes more a certain vibe and feel when you look at these pictures. I like how they have added text as well on top of the one of the images and haven’t just used square or rectangular shapes; they have branched out and used circles too, which are less common.


Hope you have enjoyed reading this and good luck making your own moodboards!

(All images have been sourced from Pinterest).


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